RefTech partners with Eventflow to support smarter exhibitor management

RefTech has announced a new partnership with Eventflow, further expanding the range of technology solutions they can offer their event organiser clients.

Eventflow is a white-label exhibitor management platform designed to help organisers replace fragmented workflows, email chains and spreadsheets with a single branded system that keeps exhibitors, sponsors and event teams on track.

The collaboration gives organisers access to a more connected workflow between registration and exhibitor management when both platforms are used by a shared client, helping to reduce admin-heavy processes and create a more streamlined experience for exhibitors, sponsors and event teams.

Eventflow's platform includes an AI-powered assistant trained using each organiser's own event manual and documentation, allowing exhibitors and sponsors to ask questions and receive answers 24/7. The system also helps organisers identify gaps in documentation by tracking the questions users are asking. Alongside exhibitor management, the platform can also be used to manage sponsors and speakers through the same branded interface.

RefTech is a UK-based, multi-award-winning registration and badging specialist which has been operating for more than 20 years. The company provides online and onsite registration, badging, scanning and reporting solutions for conferences, exhibitions and events across the UK and internationally.

As part of its wider approach, RefTech works with a portfolio of specialist technology partners to help organisers build the right event technology stack for their individual requirements, rather than taking a one-size-fits-all approach. More information about RefTech's technology partnerships can be found on the company's partner page.

Margaret Reeves, Managing Director of RefTech, said: "No two events are the same, which means organisers need flexibility when it comes to technology. Our approach has always been about working with trusted partners to help clients build the right solution for their event, rather than forcing them into a fixed system.

Eventflow complements that approach perfectly. It gives organisers another option to help streamline exhibitor management, reduce admin and improve the overall user experience for exhibitors, sponsors and event teams."

Christian Skelton, Founder of Eventflow, added: "We've always been dedicated to making event tech easier to use. Event organisers often struggle with fragmented email chains and messy spreadsheets. This partnership addresses those challenges and is centred on making workflows as clean and simple as possible. Working with RefTech allows us to offer a professional and sophisticated experience that reflects the high standards to which brands hold themselves. By integrating RefTech's reliable registration with Eventflow's platform, exhibitors can submit their tasks and registrations through a single, branded user-focused system."

The partnership reflects both companies' focus on helping organisers simplify event operations and create more flexible, user-friendly technology solutions tailored to the individual needs of each event.